Quellen

Customer portfolio analysis using the SOM (2011)
Annika H. Holmbom, Tomas Eklund, Barbro Back International Journal of Business Information Systems 8/4 p396
Inderscience Publishers DOI:10.1504/ijbis.2011.042397
Customer segmentation and visualization by combination of self-organizing map and cluster analysis (2015)
Yo Kameoka, Keita Yagi, Shohei Munakata, Yoshiro Yamamoto 2015 13th International Conference on ICT and Knowledge Engineering (ICT & Knowledge Engineering 2015) p19-23
IEEE DOI:10.1109/ictke.2015.7368465
Value-based Pricing von Smart Services im Maschinen- und Anlagenbau (2022)
Günther Schuh, Tobias Leiting, Regina Schrank, Jana Frank Forum Dienstleistungsmanagement p255-275
Springer Fachmedien Wiesbaden DOI:10.1007/978-3-658-37346-7_9
Bridging marketing theory and big data analytics: The taxonomy of marketing attribution (2021)
Dimitrios Buhalis, Katerina Volchek International Journal of Information Management 56 p102253
Elsevier BV DOI:10.1016/j.ijinfomgt.2020.102253
Customer Satisfaction Analysis Through Service Quality for Service Strategy Improvement Mutiareads (2022)
Halimah Mardiah Hana, Arianis Chan, Cecep Syafaatul Barkah, Pratimi Wulan Tresna Management Analysis Journal 11/1 p39-45
Universitas Negeri Semarang DOI:10.15294/maj.v11i1.52694
Product positioning and pricing decisions in a two-attribute disruptive new market (2020)
Yuwen Chen, John Z. Ni IISE Transactions 53/3 p285-297
Informa UK Limited DOI:10.1080/24725854.2020.1759163
Recent Attribution Research in Consumer Behavior: A Review and New Directions (1988)
Valerie S. Folkes Journal of Consumer Research 14/4 p548
Oxford University Press (OUP) DOI:10.1086/209135